The Internet has changed the way we buy things but also how we use information. Most of our decisions are based on some kind of research process that usually involved the online dimension. For this year’s presidential nomination race, GOP candidates have decided to leverage this behavior to its fullest, building more or less strong online presencies on social media channels.
GOP candidates have made past digital mistakes, too. Some could argue that associating yourself with network marketing companies would be a little sketchy. As this network marketing report points out, Donald Trump was a spokesperson for ACN, a network marketing company specializing in telecommunications.
They’ve built entire communities around their cause, using different marketing tactics and adapting their political discourse to the 21st century way of communicating. Some have managed to be more successful than others, but all candidates have at least tried to master the art of social media.
Let’s look at some of the strategies that the GOP candidates have used in their social media campaigns so far, and their marketing value:
Tweeting about network marketing
Twitter is by excellence a channel for news, facts, data and short but powerful messages. This latter use has been used by candidates throughout their campaigns so far, with a great degree of success in some cases.
Ben Carson recently posted a powerful tweet that quickly raised 1.6k retweets and 3.3k likes, on a key trending topic.
Marco Rubio has also employed this tactic, with a similar tweet on a related topic:
Actionable tip: Research trending topic using tools like Right Relevance and BuzzSumo and incorporate them into your Twitter post plan, if they connect with your core messaging strategy. Following hashtags is also a great way to stay ahead of trending topics. Host Authority, an online hosting review company, used Buzzsumo to find the best trending content. Read More